Government Public Procurement: A Guide
Business to government also referred to as B2G is a way of trading with the government through tenders. Sometimes it also refers to businesses that are transacting with government agencies. The B2G is the way in which businesses use to get a tender from the government to supply the government with various services as well as products that the government needs. Through the B2G system, some businesses win a tender to supply the government with materials or services that enable the government to meet its obligations their citizens. It is through B2G system that the government makes some purchases either to goods or services that they need in order to serve their citizens. The businesses can also provide the government or its agencies with information.
Currently the interested businesses to government activities are being conducted through the internet through real-time bidding. Through the companies that trade with the government, the government can secure some goods and services that they need for the service to their clients, the citizens. The process is also known as the public sector marketing. The governments are supposed to use what is laid down in federal, state and local grounds. The government buys the goods and services through vetted contractors, suppliers and they must follow all what is stipulated in the federal law.
Following the improved technology, most government agencies are using the technology to vet, order and trade with any business that are supplying anything to them that they need to buy. For all government procurements, it must use the integrated marketing systems of communication which are well structured. Other methods include strategic public relations. Communication should reach all concerned government agencies before the procurement process begins. Before anything is delivered to the government; the concerned agencies are supposed to get the information and approve the purchase of the particular product. The contract should state when the supply should start and when it is supposed to be terminated and that should be done without failure. That is one of the conditions that must be assured before the business is given the tender by the government.
All those who have the services and the products that the government needs, they have to place their bid for the tender. The companies that sell the products that the government can procure use all kinds of communication to get the government aware that they are selling the products. Most companies do not emphasize social media like FaceBook, Twitter among others.
The government will then use the procurement procedures to get to the companies that are providing the products that the government wants to buy. Before any company can win government tender; they must meet the minimum amount of products that the government is supposed to buy. The government will also operate on certain tight deadlines and failure to meet the deadlines in a license to lose the government tender.